marketing and supply chain interface
Semantic Scholar is a free, AI-powered research tool for scientific literature, based at the Allen Institute for AI. As such, it may not display exactly as originally intended. 347-367. 10, pp. The paper discusses the need for European SMEs and Chinese importers to collaborate and integrate supply chain and marketing processes to reap the benefits of such initiative. 2, pp. 36 No. 257-269. With a focus on the activities performed collaboratively across the supply chain, considering customer involvement, Nguyen and Harrison (2019) show the implications for process innovation and performance of the acquisition of customer knowledge and knowhow. The SCM-M interface plays a fundamental role in allowing the company to innovate the two processes and make the whole company moves at the same pace. Vargo et al. 288-306. On voit donc que les intérêts peuvent diverger et qu'il faut dans ce cas pouvoir trancher. 1, pp. (2000), “Consumer response to stockouts”, Journal of Consumer Research, Vol. Lamberti, L. and Pero, M. (2019), "Special issue editorial: Managing the supply chain management–marketing interface", Business Process Management Journal, Vol. Based on the empirical evidences of cross-industry case studies, they propose a classification of the co-creation approaches (supplier-driven, customer-driven and firm-driven) and suggest contextual variables guiding the choice of which approach to implement. S»EREF A DISSERTATION PRESENTED TO THE GRADUATE SCHOOL OF THE UNIVERSITY OF FLORIDA IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF DOCTOR OF PHILOSOPHY UNIVERSITY OF FLORIDA 2009 1 °c … Leveraging on the literature, the author discusses an evolutionary pattern for SCM-M interface, considering the evolution of the market to always-on, service-dominant logic. 249–266. (Department of Management, Economics and Industrial Engineering, A quantitative performance management framework for assessing omnichannel retail supply chains, Journal of Retailing and Consumer Services, Supply chain–marketing integration: how do European SMEs go to China via the New Silk Road, Towards industry 4.0: mapping digital technologies for supply chain management-marketing integration, Co-creation with customers and suppliers: an exploratory study, Customer influence on supply chain management strategies: an exploratory investigation in the yacht industry, Towards understanding consumer response to stock-outs, The impact of additive manufacturing on supply chains, International Journal of Physical Distribution and Logistics Management, Demand and supply integration: a conceptual framework of value creation through knowledge management, Journal of the Academy of Marketing Science, DCM 4.0: integration of Industry 4.0 and demand chain in global manufacturing, IEEE International Conference on Engineering, Technology and Innovation, ICE/ITMC, Proceedings, Art. 2, pp. 2, pp. Gruen, T.W. For all additional information, contact the Corresponding Guest Editor, Prof. Lucio Lamberti, Politecnico di Milano, at [email protected]. Gruen, T. W., and Corsten, D. (2007). Some years ago, we wrote a paper for BPMJ stressing how literature was falling short in proving managers with theoretical approaches, tools and best practices for such an integration (Pero and Lamberti, 2013). The supply chain management-marketing interface in product development: an exploratory study. 154-168. 15-17. and Moon, M. (2010), “Demand and supply integration: a conceptual framework of value creation through knowledge management”, Journal of the Academy of Marketing Science, Vol. Submissions to Business Process Management Journal are made using ScholarOne Manuscripts, the online submission and peer review system. Particularly in low-tech, manufacturing sectors, the fast spread of global production 323-346. With a focus on the industrial relationships between supply chain actors, Jie and Gengatharen (2019) investigate the benefits of supply chain integration in the food retail sector. Emmelheinz, M. A., Stock, J. R., and Emmelheinz, L. W. (1991). 246-249. https://doi.org/10.1108/BPMJ-04-2019-369, Copyright © 2019, Emerald Publishing Limited. (2010), “Advancing service science with service-dominant logic”, in Maglio, P., Kieliszewski, C. and Spohrer, J. Specifically, two papers provide insights into the main trends and socio-economical changes that affect SCM-M interface and call for a profound reflection on how companies and supply chains should tackle such changes, while the remaining six papers provide insights on the techniques, approaches, tools and frameworks companies and supply chains can put in place to manage the SCM-M interface. Brun, A. and Karaosman, H. (2019), “Customer influence on supply chain management strategies: an exploratory investigation in the yacht industry”, Business Process Management Journal, Vol. 2, pp. 249-266. (2017), “The impact of additive manufacturing on supply chains”, International Journal of Physical Distribution and Logistics Management, Vol.
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